Visibility Hub
AIO ClicksBe visible.Be findable.Be recommended.
Research and field notes on how businesses get found on Google and recommended by AI: SEO, GEO, AIO, and what the evidence actually says. Written by the team, for the people who run the business.
The library
SEO
- October 2026Niche SEO for AI Search: Why Specialist Categories Play by Different RulesNiche SEO in AI search runs on retrieval, not memory: for specialist categories the assistants read a narrower, shared pool of sources and rank on what those pages say. What the Toronto experiments show, and the audit that follows from them.
- SEO Agency vs AI Search Agency: Do You Need Both?SEO agency vs AI search agency: Google's AI features build on organic rankings, while ChatGPT draws from a different source pool. What that means for who you hire, and how to avoid paying twice.
- What Does Google Ads Cost? How the Price of an Ad Is SetGoogle Ads costs: what sets your cost per click, how budget limits work, which cost items come on top, and how to pick a realistic starting budget.
- SEO Agency in Twente: What a Local Agency Should Do DifferentlyAn SEO agency in Twente works with different search results, a border 20 kilometres away and AI assistants that judge local businesses on map data. Five differences that count.
- Is There a Good SEO Agency Near Me? How to Judge Local and Remote OptionsHow to tell whether a nearby SEO agency is actually good, when proximity matters, and which questions separate real specialists from sales teams.
- September 2026Which SEO Agency Is the Best? How to Judge Fit, Evidence and RiskThere is no single best SEO agency. Use Google's own hiring criteria, provider types and reporting tests to pick the one that fits your market.
- Content Freshness SEO: Why AI Search Prefers Newer ContentContent freshness SEO for AI search: AI assistants cite pages 2–3× newer than Google does. The freshness windows by sector and a quarterly refresh routine.
- July 2026Digital PR SEO: Why AI Search Rewards Earned MediaDigital PR SEO investment that produces the right editorial coverage in the right publications has become the most directly AI-citation-mapped investment
- AI Search vs Google: Why the Two Cite Different SourcesGPT-4o's median domain overlap with Google's top 10 is 0% across 1,000 queries. What the Toronto study found and how to stay visible in both.
- SEO to GEO in Five Dimensions: From Ranking in a List to Being Included in the AnswerSEO to GEO is not a tactical update. It is a paradigm shift. Here is the research evidence on what changed and what the full transition requires.
- June 2026Google Officially Retires FAQ Rich Results: What It Means for Your SEOGoogle has officially removed FAQ rich results from Search and is phasing out related Search Console support. Here's what changed and what to do with your FAQ schema.
- Digital visibility strategy in AI search: the three layers that changedDigital visibility strategy now spans three layers: technical, economic and cultural. What changed in each with AI search, and how to respond.
- Inclusion Rate, Influence Score, Cross-Engine Consistency: The Three Numbers That Replace Rank and CTRRank and click-through do not describe AI search. Inclusion rate, average position and influence score do. How to measure each, monthly.
- AI Authority Signals: How the Authority Loop Works in AI SearchAI authority signals are recursive. The authority loop explains why cited sources get cited more and how any brand builds its way into the loop.
- GEO Ranking Factors: Selection, Contribution and Consistency ExplainedAI answers have no rank positions. Selection, contribution and consistency decide AI visibility. What each one means, what drives it and how to measure it.
