AIO ClicksMicrosoft Ads
Microsoft Ads shows your ads on Bing, in Microsoft's other search and browsing products and on partner sites. It reaches searchers you may miss on Google, often in business settings, and it can target by LinkedIn profile data such as company and job function. We set it up next to Google Ads so both work together.
Does this sound familiar?
For many businesses, Microsoft Ads is a smaller channel with less competition. Done well, it adds enquiries at a cost worth comparing.
- 01All your search budget goes to Google, and you have never tested Bing.
- 02Your Google Ads costs keep rising in a crowded market.
- 03Your buyers work on company computers where Edge and Bing are the default.
- 04You imported your Google campaigns into Microsoft once, and never looked again.
- 05You want to reach decision makers by role, but LinkedIn ads seemed too expensive.
- 06Conversion tracking for Microsoft was never set up properly.
Trusted by ambitious businesses, including:
What we manage
We use what Microsoft Ads does differently, instead of copying Google one to one.
01
Import and adapt
Google campaigns imported where it saves time, then adjusted to Microsoft's audience, bids and features.
Compare honestly
We report Microsoft Ads on the same basis as Google Ads, so you can see per channel what an enquiry costs and decide where the next euro goes.
Smaller volume, different audience
Search volume on Microsoft is lower than on Google. The question is not size but whether the leads it brings are worth their cost.
How it works
Assess
Your market's search volume on Microsoft and the cost you can expect.
Set up tracking
UET tag and conversions, within your consent setup.
Launch
Imported or new campaigns, adapted to Microsoft.
Manage
Search terms, bids, profile targeting and placements.
Report
Side by side with Google Ads, on cost per enquiry and revenue.
Never tested Bing?
Book a call and we estimate what Microsoft Ads could add.
What determines the cost
We do not publish prices. The effort depends on your account and goals:
- 01
Starting point
A separate build takes more time but fits better.
- 02
Campaign count
Each campaign needs its own attention.
- 03
Profile targeting
B2B targeting needs research and testing.
- 04
Tracking
Tracking must work before optimising.
- 05
Markets
Each market has its own volume and bids.
- 06
Ad spend
A test budget comes first to prove the channel.
What you get
- 01A Microsoft Ads account adapted to its audience, not just a copy of Google
- 02Correct conversion tracking within your consent setup
- 03B2B profile targeting where it fits
- 04Ongoing management of search terms, bids and placements
- 05Reporting side by side with your other channels
Small enough to care. Senior enough to matter.
No account managers between you and the people doing the work. The person on the call is the person in the data.
Meet the team →Frequently asked questions
Is Microsoft Ads worth it next to Google?
Often for business services and older or professional audiences. We start with a test budget to find out.
Can we just import our Google campaigns?
As a start, yes. Afterwards, bids, exclusions and targeting need their own care.
What is LinkedIn profile targeting?
On Microsoft Ads you can adjust bids for people based on their company, industry or job function, using LinkedIn data.
Does it need separate tracking?
Yes. Microsoft uses its own tag, which we set up within your consent settings.
Tell us about your current search campaigns.
Your website and Google Ads situation are enough. A person replies within two working days.