AIO ClicksKeyword research
Keyword research finds the searches your future customers actually type, how often they type them, how hard each one is to rank for and what the person behind it wants. The result is a map that tells you which pages to build or improve, in what order, so your content is aimed at demand that exists rather than guesses.
Does this sound familiar?
Good keyword research is less about finding more keywords and more about choosing the right ones and giving each one a home.
- 01Your pages use the words your team uses internally, not the words customers search with.
- 02You rank for terms that bring visitors who never buy.
- 03You write blog posts on topics that seemed interesting, and few of them get any search traffic.
- 04Competitors show up for searches you had never thought of.
- 05You sell in several countries and assumed a translation of your keywords would do.
- 06You have a long list of keywords from a tool, but no idea which page each one belongs to.
Trusted by ambitious businesses, including:
What we deliver
The research turns raw search data into decisions about pages.
01
Demand
The searches around your products and services, with volume and trend, including the questions people ask and the comparisons they make.
Value over volume
A search with a small volume but clear buying intent is often worth more than a popular search that brings browsers. We weigh each cluster by how close it is to a sale, not only by how many people search for it.
Each language on its own terms
People in the Netherlands, Germany and the UK do not search for the same thing with translated words. We research every language from scratch, in its own market, so you target what locals actually type.
How it works
Understand the business
Products, margins, customers and the questions your sales team hears.
Collect the searches
From keyword tools, Search Console, competitor rankings and AI answer engines.
Classify and cluster
Every search tagged by intent and grouped with related searches.
Map to pages
Each cluster assigned to a page, with gaps marked as new pages to create.
Prioritise
A content plan ordered by value, difficulty and the effort each page needs.
Not sure what your customers search for?
Book a call and we look at the searches around your offer.
What determines the cost
We do not publish prices. The scope depends on how broad your offer is:
- 01
Breadth of the offer
More products and services mean more searches to collect and cluster.
- 02
Markets and languages
Each language needs its own research.
- 03
Competition
Crowded markets need deeper analysis to find realistic openings.
- 04
Existing content
Mapping searches to an existing site means reviewing what is already there.
- 05
Data access
Your own data shows what already works and speeds up the research.
- 06
Output
Briefs per page take more time than the map alone.
What you get
- 01A cluster map of the searches around your offer, with volume, intent and difficulty
- 02Each cluster assigned to an existing or new page, with priority
- 03A list of pages that compete with each other, and which one should carry the cluster
- 04A content plan in order of value and effort
- 05Optionally, a brief for each new page: target searches, questions to answer and structure
Small enough to care. Senior enough to matter.
No account managers between you and the people doing the work. The person on the call is the person in the data.
Meet the team →Frequently asked questions
Which tools do you use?
Established keyword tools for volume and difficulty, Google Search Console for your own data, and manual checks of the results pages, because tools miss intent.
Are search volumes exact?
No. Tool volumes are estimates, especially for small or local searches. We use them to compare searches with each other, not as forecasts of traffic.
Does keyword research still matter with AI search?
Yes. The questions people type into Google are often the same ones they ask AI assistants. Knowing them tells you which answers your pages should give.
How often should it be updated?
Search behaviour shifts, so we suggest a light review every six to twelve months, and a fresh look when you launch new products or markets.
Tell us what you sell and to whom.
Your main products or services and markets are enough. A person replies within two working days.