Google Rankings & SEO
A manufacturer with 200+ products and 13+ years of production experience — that European buyers couldn't find online.
Lezza Foods had the products, the capacity, and the track record. What they needed was a dedicated EU presence.
We built it — from zero to page one in under two months.
The Client
Lezza Foods BV is a European manufacturer of premium Mediterranean and Anatolian food products — baklava, künefe, börek, simit, pide, lahmacun, Maraş-style ice cream, and more. With production roots going back to 2013 and a European operation launched in 2018, they supply retail and wholesale clients across 20+ countries and support private label production for over 20 brands.
Their US operation had an established web presence. Their European business — serving 20+ countries — did not.
The Challenge
Lezza Foods had been operating in Europe since 2018 — supplying retail and wholesale clients across 20+ countries — but their digital presence told a different story. Their US operation ran on lezzafoods.com, a site built around the American market and its product priorities. European buyers landing there found a different range, a different focus, and no clear entry point for EU enquiries.
For the European operation specifically, there was no dedicated presence. No EU-facing website. No search visibility for the products and categories that matter to European retail, HORECA, and wholesale buyers. Existing clients knew them through direct relationships. New ones searching online simply couldn’t find them.
What We Did
Website Development
We designed and built lezzafoods.eu from the ground up — a product-rich, SEO-structured site reflecting the full depth of their catalogue across bakery, dessert, ready meals, ice cream, cakes, and retail lines. Built for both B2B buyers and retail distributors, with clear pathways to catalogue, quote requests, and contact.
Technical SEO & On-page Optimization
With a large product catalogue spanning multiple categories, getting the site architecture right was critical. We structured the taxonomy, internal linking, and page content so Google could crawl, understand, and rank every category and product page from day one.
GEO — Generative Engine Optimization
We structured the site and its external presence so AI platforms could recognize Lezza Foods as an established, credible manufacturer in the Mediterranean and Anatolian food category — and begin surfacing them in relevant supplier recommendations.
Link Building
A targeted set of backlinks from relevant food industry sources — establishing early domain authority for a new site entering a competitive food manufacturing category.
Keyword Strategy
Mediterranean and Anatolian food is a specific niche with specific search behaviour. We mapped how European retail and HORECA buyers search for these products — by category, by product name, by use case — and built the site content around those terms.
The Results
Google Rankings
Page one rankings across multiple commercial keywords — spanning product categories including frozen börek, baklava, künefe, and Mediterranean food supplier terms. Several keywords reaching position one, all within two months of launch.
AI Visibility
Lezza Foods began appearing in AI-generated responses when buyers asked for Mediterranean food manufacturers, Anatolian food suppliers, and private label food producers in Europe — within two months of the site going live.
Inbound Enquiries
New enquiries from retail buyers and wholesale distributors began arriving through organic search — contacts outside their existing network, reaching out through the website.
In Their Own Words
