AIO ClicksHow Lezza Foods reachedpage one across theEU in under twomonths
- Page 1 rankings within under 2 months, with several keywords reaching position 1
- 200+ products across bakery, dessert, ready meals & retail lines, made searchable for the first time
- Supplying 20+ countries and 20+ private-label brands, with zero EU web presence before
200+ products, 13+ years of production, and no EU web presence
Lezza Foods BV is a European manufacturer of premium Mediterranean and Anatolian food products: baklava, künefe, börek, simit, pide, lahmacun, Maraş-style ice cream, and more. With production roots going back to 2013 and a European operation launched in 2018, they supply retail and wholesale clients across 20+ countries and support private label production for over 20 brands.
Their US operation had an established web presence. Their European business, serving 20+ countries, did not.
Established since 2018 across 20+ countries, but invisible in Europe
Lezza Foods had been operating in Europe since 2018, supplying retail and wholesale clients across 20+ countries, but their digital presence told a different story. European buyers landing on their US site found a different range, a different focus, and no clear entry point for EU enquiries.
For the European operation specifically, there was no dedicated presence. No EU-facing website. No search visibility for the products and categories that matter to European retail, HORECA, and wholesale buyers.
- US site (lezzafoods.com) built for the American market, with different products and a different focus
- No dedicated EU-facing website, no search visibility for European product categories
- Existing clients knew them through direct relationships; new ones searching online couldn't find them
A 5-part strategy across 2 channels
- SEO
Website Development
Designed and built lezzafoods.eu from the ground up: a product-rich, SEO-structured site reflecting the full catalogue across bakery, dessert, ready meals, ice cream, cakes & retail lines.
- SEO
Technical SEO & On-page
Structured the taxonomy, internal linking, and page content across the large catalogue so Google could crawl, understand, and rank every category and product page from day one.
- GEO
GEO: Generative Engine Optimization
Structured the site and its external presence so AI platforms could recognize Lezza Foods as an established, credible manufacturer and surface them in supplier recommendations.
- SEO
Link Building
A targeted set of backlinks from relevant food industry sources, establishing early domain authority for a new site entering a competitive category.
- SEO
Keyword Strategy
Mapped how European retail and HORECA buyers search for Mediterranean and Anatolian food, by category, product name and use case, and built content around those terms.
From zero to page one, in under two months
- Pos. 1
- Reached for several EU keywords
- <2mo
- Time to page-one rankings
- 20+
- Countries now discoverable via search
- 200+
- Products indexed & searchable
