How Lezzet Kapımda grew to 50,000 organic followers in 12 months
- 50,000 Instagram followers — grown organically, €0 spent on bought followers
- Thousands of monthly website visits to turkmarket.eu
- Consistent monthly sales across 6 European countries
A brand-new e-commerce business, built from zero
Lezzet Kapımda is a German-based online retailer specialising in authentic Turkish and Mediterranean food products — börek, baklava, mantı, simit, künefe, lahmacun, et döner, yaprak sarma, and more — delivered directly to customers across Germany, the Netherlands, Belgium, France, Austria, and Luxembourg.
Built for the Turkish and Mediterranean diaspora across Europe, Lezzet Kapımda brings the taste of home to the doorstep.
Zero website, zero followers, zero customers — a brand built from nothing
- No website, no social media, no customer base, no brand recognition
- Entering a competitive niche where word-of-mouth alone wouldn't scale fast enough
- Needed to build trust, grow an audience, and generate sales — all at the same time
Lezzet Kapımda was a brand new business entering a competitive niche with zero digital presence. No website. No social media. No customer base. No brand recognition.
The challenge wasn't just building a store — it was building an entire brand from the ground up, simultaneously establishing trust, growing an audience, and generating sales in a market where word-of-mouth alone wouldn't scale fast enough.
3 channels, built simultaneously from zero
E-Commerce Website Development
Designed and built turkmarket.eu & lezzetkapimda.eu from scratch — a fully functional WooCommerce store with product catalogue, category structure, checkout, order tracking, and delivery information. Built for conversion from day one.
Instagram — Organic Content & Community
Created the Lezzet Kapımda Instagram account and developed a consistent organic content strategy — food photography, product showcases, cultural moments. No shortcuts, no paid followers.
Meta Ads — Paid Social
Targeted Meta advertising across Facebook and Instagram, reaching Turkish and Mediterranean diaspora communities across all 6 delivery countries — structured around product launches, seasonal promotions, and retargeting.
From zero to a thriving online store, in one year
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