Lezzet Kapimda
From 0 to 50,000 followers and thousands of monthly website visitors — in one year.
A new Turkish and Mediterranean food e-commerce brand, built from scratch in Germany.
No website, no social presence, no customers. One year later: a thriving online store with an engaged community and consistent monthly sales.
The Client
Lezzet Kapımda is a German-based online retailer specialising in authentic Turkish and Mediterranean food products — börek, baklava, mantı, simit, künefe, lahmacun, et döner, yaprak sarma, and more — delivered directly to customers across Germany, the Netherlands, Belgium, France, Austria, and Luxembourg.
Built for the Turkish and Mediterranean diaspora across Europe, Lezzet Kapımda brings the taste of home to the doorstep.
The Challenge
Lezzet Kapımda was a brand new business entering a competitive niche with zero digital presence. No website. No social media. No customer base. No brand recognition.
The challenge wasn’t just building a store — it was building an entire brand from the ground up, simultaneously establishing trust, growing an audience, and generating sales in a market where word-of-mouth alone wouldn’t scale fast enough.
What We Did
E-Commerce Website Development
We designed and built turkmarket.eu & lezzetkapimda.eu from scratch — a fully functional WooCommerce store with product catalogue, category structure, checkout, order tracking, and delivery information. Built for conversion from day one, with a clear focus on the target audience: Turkish and Mediterranean food lovers across Central and Western Europe.
Instagram — Organic Content & Community Building
We created the Lezzet Kapımda Instagram account and developed a consistent organic content strategy — food photography, product showcases, cultural moments, and community-driven content that resonated with the target audience. No shortcuts, no paid followers. The account grew from zero to 40,000 followers organically within twelve months.
Meta Ads — Paid Social
Alongside organic growth, we ran targeted Meta advertising campaigns across Facebook and Instagram — reaching Turkish and Mediterranean diaspora communities across the six delivery countries. Campaigns were structured around product launches, seasonal promotions, and retargeting — driving traffic to the webshop and converting followers into buyers.
The Results
Instagram Followers
50,000 Instagram followers
Grown organically in under twelve months — building a genuine, engaged community around the brand before most businesses have found their first hundred customers.
Webshop Traffic
Thousands of monthly website visits
Consistent, growing traffic to turkmarket.eu — driven by a combination of organic social, paid campaigns, and direct brand searches from a growing loyal customer base.
Consistent Monthly Sales
From zero revenue at launch to a functioning, revenue-generating e-commerce operation within the first year — serving customers across six European countries.
In Their Own Words
