AIO ClicksAnswer EngineOptimization (AEO)
Answer Engine Optimization makes your content the answer that search engines and AI assistants give: in featured snippets, People also ask, AI Overviews, voice assistants and chat answers. It means writing the direct answer to each buyer question on your own pages, structuring it so machines can lift it, and making it trustworthy enough to be chosen.
Does this sound familiar?
If buyers are asking questions you can answer better than anyone, but someone else's answer is the one they see, the gap is usually how your answer is written, not what you know.
- 01Your pages rank, but the snippet at the top of Google quotes a competitor or a directory.
- 02Customers ask your team the same questions your website should already answer.
- 03Your service pages describe what you do, but never say plainly what it costs to decide, how long it takes or who it is for.
- 04The FAQ on your site was written years ago and answers questions nobody asks.
- 05Your best knowledge is in PDFs, sales decks or the heads of your staff, not on public pages.
- 06You have heard of AEO and GEO and are not sure whether they replace SEO.
Trusted by ambitious businesses, including:
What we do
AEO is editorial work with a technical layer. These are the parts we take on.
01
Question research
The questions buyers actually ask about your services, taken from search data, People also ask, your inbox and your sales team.
How AEO relates to SEO and GEO
AEO builds on SEO: a page that is not indexed or trusted will not be chosen as the answer. GEO, generative engine optimisation, aims at being named in AI-written answers, which also depends on what others write about you. AEO is the part you control directly: the answers on your own pages.
What we do not do
We do not write pages stuffed with questions for the sake of it, or generate hundreds of near-identical FAQ pages. Engines are built to ignore that, and Google treats content made mainly to manipulate rankings as spam.
How it works
Collect the questions
From search data, your inbox and your team, grouped by service and buying stage.
Match them to pages
Each question gets one home: an existing page, a new section or, where needed, a new page.
Write and structure the answers
Direct answer first, then detail, with headings, lists and schema where they help.
Review with your experts
Your team checks every answer for accuracy before it goes live.
Measure
We track featured snippets, People also ask and AI answers for the target questions, and adjust.
Questions you answer better than anyone?
Book a call and we look at which of them your pages should own.
What determines the cost
We do not publish prices, because the work depends on how much you already have and how much needs writing. These are the factors:
- 01
Number of questions
A focused set covers the questions that bring buyers; a full set covers your whole range.
- 02
State of your content
Restructuring existing pages is quicker than writing new answers from scratch.
- 03
Expert input
When the knowledge sits with your specialists, we interview them first.
- 04
Languages
Each language needs its own question research, since people ask differently.
- 05
Technical setup
Adding structured data depends on your website platform and what is already there.
- 06
Ongoing work
Questions and answers change; keeping them current is ongoing work.
What you get
- 01A map of buyer questions per service, each linked to the page that answers it
- 02Rewritten or new page sections with direct answers, reviewed by your own experts
- 03Structured data for your organisation, services and FAQs, validated
- 04A measurement of snippets, People also ask and AI answers for the target questions, before and after
- 05Guidelines your team can use to write future pages in the same way
Small enough to care. Senior enough to matter.
No account managers between you and the people doing the work. The person on the call is the person in the data.
Meet the team →Frequently asked questions
Is AEO the same as SEO?
No, but it depends on it. SEO makes your pages findable and trusted; AEO makes sure that once found, they contain the answer in a form an engine can use.
Do FAQ sections still help?
Yes, when they answer real questions, though no longer for the old reason. Google stopped showing FAQ rich results in May 2026, so the expandable questions under a search result are gone. Clear question-and-answer content still helps search engines and AI assistants find and quote your answer.
How long before we see results?
Changes to featured snippets and AI answers can show within weeks of a page being recrawled, but it varies by page and competition. We measure from the start, so you see what moved.
Will this work for voice assistants?
Voice assistants read out short, direct answers, often taken from the same sources as featured snippets. Answer-first writing serves both.
Do you write the content or do we?
Either. We can write everything with your experts reviewing it, or give your team a structure and edit what they write.
Tell us which questions your customers ask most.
A few examples are enough. A person replies within two working days.