AIO ClicksDigital PR
Digital PR gets your business into the news and trade media your customers read, online and in print. It turns what you know and do into stories journalists want to publish: research, expert commentary, cases and news. The result is coverage that builds trust with buyers, and often links and mentions that strengthen your visibility in search and AI.
Does this sound familiar?
Coverage in a publication your buyers respect does what no advert can: someone independent says you are worth listening to.
- 01Your competitors are quoted in trade magazines and local news, and you never are.
- 02You sent out press releases before, and nobody picked them up.
- 03Your team knows more about the field than most journalists, but nobody outside knows that.
- 04You have interesting data from your own work that has never been shared.
- 05When people look you up, they find your own website and little else.
- 06You have no plan for what to say if something goes wrong in public.
Trusted by ambitious businesses, including:
What we do
PR works when it gives journalists something useful. Everything we do starts there.
01
Story finding
Sessions with your team to uncover what is genuinely newsworthy: data, opinions, cases, trends you see before others.
Press releases are not a strategy
A release about a new website or a new hire rarely gets published. We use releases for real news and spend most effort on stories tailored to specific journalists.
Ready for bad days
A short crisis plan with spokespeople, approval steps and holding statements means you respond calmly and quickly when something goes wrong.
How it works
Find the stories
Interviews with your team and a look at your data and cases.
Choose the media
The publications your buyers read, per market and language.
Prepare the material
Data, commentary, images and spokespeople, ready before outreach.
Pitch and follow up
Personal outreach to journalists, with fast responses when they bite.
Report
Every piece of coverage, where it appeared, and the links and mentions it brought.
Competitors in the press, and you are not?
Book a call and we look for the stories in your business.
What determines the cost
We do not publish prices. The effort depends on your story material and ambitions:
- 01
Story material
Own data and strong cases make pitching much easier.
- 02
Media scope
Broader media takes more preparation and outreach.
- 03
Markets
Each market needs its own media list and language.
- 04
Spokesperson availability
Journalists work to deadlines and need fast answers.
- 05
Research needed
Commissioning a survey adds cost and time.
- 06
Duration
Media relationships grow with time.
What you get
- 01A list of story angles drawn from your own knowledge and data
- 02Pitches, expert commentary and data stories prepared for specific media
- 03Outreach to journalists and editors in your markets
- 04A newsroom page and press kit on your website
- 05A report of all coverage, with links and mentions
Small enough to care. Senior enough to matter.
No account managers between you and the people doing the work. The person on the call is the person in the data.
Meet the team →Frequently asked questions
Can you guarantee coverage?
No. Journalists decide what they publish. We raise the chances with stories that are genuinely useful to their readers.
How is this different from link building?
The aim is different. PR aims at being covered and trusted by people; links and mentions are a welcome side effect. Link building aims at links that help rankings.
Do we need our own data?
It helps a lot, but it is not required. Expert commentary and strong cases also get coverage.
Which media do you work with?
Trade, regional and national media in the Netherlands, Belgium, Germany, the UK and Ireland, chosen per client on what their buyers read.
Tell us what you know that others do not.
Your field and one example from your work are enough. A person replies within two working days.