AIO ClicksE-commerce SEO
E-commerce SEO gets your product and category pages found by people ready to buy. It deals with what makes webshops different: thousands of URLs, filters and variants, thin product descriptions, stock that comes and goes, and competition from marketplaces and large retailers.
Does this sound familiar?
In a webshop, small structural problems repeat across thousands of pages. Fixing them at template level moves the whole shop at once.
- 01Your category pages rank below marketplaces and large retailers selling the same products.
- 02Product descriptions are copied from the supplier, word for word, like on every other shop.
- 03Filters and sorting create thousands of URLs that Google crawls instead of your real pages.
- 04Products that go out of stock leave errors or empty pages behind.
- 05Most of your organic traffic lands on the homepage, not on the products people search for.
- 06You have no idea which categories earn the most from organic search.
Trusted by ambitious businesses, including:
What we do
We work on the parts of a webshop that decide how much of it can rank.
01
Category pages
The pages with the most potential, given clear headings, useful introductory text, internal links and filters that help instead of clutter.
Category pages first
For most shops, category pages answer the searches with the most volume and buying intent. They usually give the best return before any work on individual products.
Merchant listings and shopping results
Product structured data and a correct Merchant Center feed help your products appear with price and availability in Google's shopping results, free listings included.
How it works
Analyse the shop
Crawl, Search Console data and revenue per category, to see where organic search earns and where it leaks.
Fix the templates
Category, product and filter templates improved once, so every page benefits.
Prioritise categories
The categories with the most search demand and margin get content and links first.
Improve key products
Unique descriptions and better data for best sellers and high-margin products.
Measure revenue
Organic revenue and conversions per category, not only rankings.
Marketplaces outranking your shop?
Book a call and we look at which categories earn, and which leak.
What determines the cost
We do not publish prices. The effort depends on your catalogue and platform:
- 01
Catalogue size
Large catalogues need template work and automation.
- 02
Platform
Some platforms limit what can be changed without development.
- 03
Filters and variants
Complex faceted navigation needs careful crawl rules.
- 04
Content needed
Writing unique content for many pages is a large part of the work.
- 05
Competition
Competing with marketplaces needs a sharper angle and more authority.
- 06
Markets
Each country version needs its own work.
What you get
- 01An analysis of organic revenue per category and the biggest leaks
- 02Improved category, product and filter templates
- 03Content for priority categories and key products
- 04Structured data for products, validated, and advice on your Merchant Center feed
- 05Reporting on organic revenue and conversions per category
Small enough to care. Senior enough to matter.
No account managers between you and the people doing the work. The person on the call is the person in the data.
Meet the team →Frequently asked questions
Should every product have a unique description?
Ideally the ones that matter: best sellers, high-margin products and products with search demand. For long tails of similar products, better templates and data are often more effective than rewriting everything.
What should we do with out-of-stock products?
Temporarily out of stock: keep the page live and say when it returns. Permanently discontinued: redirect to the closest alternative or category, or let it go if nothing fits.
Can we compete with marketplaces?
Often on more specific searches, where expertise, range and service matter. Category pages with real buying advice can outrank generic marketplace listings.
Which platforms do you work with?
Shopify, WooCommerce, Magento and custom platforms. We adapt the recommendations to what your platform allows.
Tell us about your shop and platform.
Your shop URL and best categories are enough. A person replies within two working days.