AIO ClicksA/B testingand heatmaps
A/B testing and heatmaps show what visitors actually do on your website and which version of a page works better. Heatmaps and recordings reveal where people click, scroll and hesitate; A/B tests compare two versions on real visitors, so decisions rest on evidence instead of opinion.
Does this sound familiar?
Testing is only useful when it is set up to give answers you can trust. That is most of the work.
- 01Discussions about the website end with whoever has the strongest opinion.
- 02You changed a page, results changed, and nobody knows whether the change caused it.
- 03You suspect visitors miss your most important button, but cannot prove it.
- 04You ran a test once, declared a winner after three days, and the result never repeated.
- 05Your testing tool was installed years ago and slows the site down.
- 06You have data, but nobody has time to turn it into decisions.
Trusted by ambitious businesses, including:
What we set up and run
We handle the tools, the test design and the interpretation.
01
Heatmaps and scroll maps
Where visitors click, how far they scroll and which elements they ignore, per page and device.
Patience is part of the method
Stopping a test as soon as one version looks better produces false winners. We decide the run time in advance and stick to it.
Light on the site, careful with data
We choose tools that do not slow your pages down, load them under your cookie consent, and mask form fields so personal data is not recorded.
How it works
Install and check
Tools set up, consent configured and tracking verified.
Observe
Heatmaps and recordings collected on the pages that matter.
Hypothesise
What to change, why, and how success is measured.
Test
Variants run for the planned period.
Decide
Results analysed, winners implemented, learnings recorded.
Website decisions made on opinion?
Book a call and we look at what you would like to test.
What determines the cost
We do not publish prices. The effort depends on traffic and test complexity:
- 01
Traffic
Low traffic means fewer, bolder tests and more qualitative research.
- 02
Test complexity
Bigger variants need more design and development.
- 03
Tools
Installing and configuring tools adds work.
- 04
Pages involved
Testing across several steps takes more setup.
- 05
Development
Complex variants may need developer time.
- 06
Programme length
A steady programme builds knowledge over time.
What you get
- 01Heatmaps, scroll maps and recordings on your key pages, set up within your cookie consent
- 02Test plans with hypotheses, metrics and run times agreed in advance
- 03Tests built, monitored and analysed
- 04Clear decisions and a record of what you learned
- 05Recommendations for the next tests
Small enough to care. Senior enough to matter.
No account managers between you and the people doing the work. The person on the call is the person in the data.
Meet the team →Frequently asked questions
How long does an A/B test run?
Until it reaches the sample size planned in advance, usually at least one or two full weeks to cover differences between weekdays.
Do heatmaps and recordings comply with the GDPR?
They can, when they load with consent, mask personal data and are covered in your privacy statement. We set them up that way.
What if a test shows no difference?
That is a result too: the change does not matter much, so effort can go elsewhere.
Does testing hurt SEO?
Not when done properly. Google accepts A/B testing as long as you do not show search engines different content than visitors and do not keep tests running indefinitely.
Tell us which page you argue about most.
The page and what you want from it are enough. A person replies within two working days.