AIO ClicksOnline marketingstrategy
An online marketing strategy decides where your budget and time go: which channels, for which customers, with which message and which goal. It turns a scattered set of activities into one plan with clear priorities, so you stop doing a bit of everything and start doing the right things well.
Does this sound familiar?
A strategy is mostly about choosing what not to do. With fewer, better-chosen channels, each one gets the attention it needs.
- 01You run ads, post on social media, send newsletters and blog, and none of it is clearly working.
- 02Every agency recommends its own channel.
- 03Budget is decided by last year's numbers, not by where customers come from.
- 04Marketing and sales disagree about which leads are good.
- 05You have goals for revenue, but not for the steps that lead to it.
- 06A new competitor appears in every channel you use, and you are not sure how to respond.
Trusted by ambitious businesses, including:
What we define
We build the strategy from your customers and your numbers outward.
01
Customers and journeys
Who buys, what triggers them, where they look, who else is involved in the decision and how long it takes.
One plan, many channels
Search, ads, content, social and email work best when they support each other: content feeds ads, ads feed email, email brings people back. The strategy describes those links.
Measurable from the start
Every channel gets a goal that can be measured. If tracking is missing, setting it up is the first item on the roadmap.
How it works
Intake
Your goals, customers, sales process, budget and current results.
Analysis
Your data, your competitors and how your customers search and decide.
Workshop
Together we choose the channels, priorities and targets.
Plan
A written strategy and quarterly roadmap.
Review
A check every quarter against the targets, with adjustments.
Doing a bit of everything?
Book a call and we look at where your customers really come from.
What determines the cost
We do not publish prices. The scope depends on your business and your data:
- 01
Number of products or services
Each line can need its own approach.
- 02
Markets
Each market has its own competitors and channels.
- 03
Data available
Without data, more research and assumptions are needed.
- 04
Decision makers
More stakeholders mean more sessions.
- 05
Depth
Detailed channel plans take more time.
- 06
Follow-up
Regular reviews keep the strategy current.
What you get
- 01A picture of your customers, their journey and your competitive position
- 02A chosen channel mix with the role of each channel
- 03Budget allocation and measurable targets per channel
- 04A quarterly roadmap with owners and dependencies
- 05Quarterly reviews, if you want them
Small enough to care. Senior enough to matter.
No account managers between you and the people doing the work. The person on the call is the person in the data.
Meet the team →Frequently asked questions
Do you also carry out the plan?
If you want. Many clients ask us to run some channels; others give the plan to their own team or other partners.
How much should we spend on online marketing?
That depends on your margins, goals and market. The strategy sets the budget per channel based on what each step is worth to you.
What if we have little data?
Then we start with research and a measurement plan, and treat the first months as a way to learn which channels work.
How long does a strategy last?
The direction usually holds for a year or more. The channel plan should be reviewed every quarter.
Tell us what you do now and what you want to achieve.
Your goals and current channels are enough. A person replies within two working days.