Visibility Hub
AIO ClicksBe visible.Be findable.Be recommended.
Research and field notes on how businesses get found on Google and recommended by AI: SEO, GEO, AIO, and what the evidence actually says. Written by the team, for the people who run the business.
The library
GEO
- November 2026What Is AIO? What an AIO Agency Actually Does (and How to Check It)AIO means AI Overviews or AI optimization. What an AIO agency should deliver, how it measures AI visibility, and what 310 Dutch SME websites lacked.
- Outsourcing GEO Content: What to Agree With Your Content Partner to Get Cited in AI AnswersOutsourcing GEO content: what goes in the brief, who supplies which data, acceptance criteria, measurement and the red flags that keep you out of AI answers.
- October 2026AI Visibility of Dutch SMEs: Research Across 310 WebsitesOne in five SME websites keeps ChatGPT out. Our research across 310 websites shows where AI visibility breaks down, sector by sector.
- Niche SEO for AI Search: Why Specialist Categories Play by Different RulesNiche SEO in AI search runs on retrieval, not memory: for specialist categories the assistants read a narrower, shared pool of sources and rank on what those pages say. What the Toronto experiments show, and the audit that follows from them.
- AI Visibility for the German Mittelstand: Why Niche Firms Can Be Named NowAI visibility for the German Mittelstand: AI assistants rank unknown firms on what they retrieve, not on what they remember. What that means for a mid-sized German business, with the 2026 numbers and a four-step plan.
- How a Dutch B2B Supplier Got Named by ChatGPT in Under Six MonthsA Dutch animal-protein supplier with no website reached Google positions one to three and is now named by ChatGPT and Perplexity for supplier searches, in under six months and with no ad spend. What was done, in order, and why it worked.
- SEO Agency vs AI Search Agency: Do You Need Both?SEO agency vs AI search agency: Google's AI features build on organic rankings, while ChatGPT draws from a different source pool. What that means for who you hire, and how to avoid paying twice.
- What AI Search Visibility Costs: The Four Things That Set the PriceWhat AI search visibility costs depends on four measurable things: how far you are from being named, how many pages need evidence, how many markets and languages, and how often it must be re-measured. How to read a quote.
- What an AI Visibility Audit Should Check (and What Ours Does)An AI visibility audit should check five things: whether AI names you, whether you exist as an entity, what evidence your pages carry, whether machines can parse them and whether AI crawlers get in. The weights, and why.
- How to Choose an AI Search Agency: 9 Questions to Ask Before You SignHow to choose an AI search agency: nine questions that separate agencies who measure AI visibility from agencies who rename SEO. With the research behind each one.
- September 2026Social Media SEO: Why AI Search Ignores Your Social ContentSocial media SEO does not carry into AI search: assistants cite social content at 1–11% versus Google's 34%. Why it happens and where to move the effort.
- Content Freshness SEO: Why AI Search Prefers Newer ContentContent freshness SEO for AI search: AI assistants cite pages 2–3× newer than Google does. The freshness windows by sector and a quarterly refresh routine.
- AI Search Intent: How Query Type Changes What AI CitesAI search intent decides the source: consideration queries cite 59–86% earned media, transactional queries 52–68% brand pages. What to build for each stage.
- AI Search for Small Business: Why Niche Brands Can Win CitationsAI search for small business works differently: for niche brands, AI ranks from what it retrieves today, not from training data. Five steps to earn citations.
- August 2026Selected but Not Shaping: What AI Brand Influence Is and How to Build ItAppearing in AI search is not the same as influencing it. AI brand influence is whether your content shapes the response. Here is the evidence.
