Visibility Hub
AIO ClicksBe visible.Be findable.Be recommended.
Research and field notes on how businesses get found on Google and recommended by AI: SEO, GEO, AIO, and what the evidence actually says. Written by the team, for the people who run the business.
The library
GEO
- October 2026What AI Search Visibility Costs: The Four Things That Set the PriceWhat AI search visibility costs depends on four measurable things: how far you are from being named, how many pages need evidence, how many markets and languages, and how often it must be re-measured. How to read a quote.
- What an AI Visibility Audit Should Check (and What Ours Does)An AI visibility audit should check five things: whether AI names you, whether you exist as an entity, what evidence your pages carry, whether machines can parse them and whether AI crawlers get in. The weights, and why.
- How to Choose an AI Search Agency: 9 Questions to Ask Before You SignHow to choose an AI search agency: nine questions that separate agencies who measure AI visibility from agencies who rename SEO. With the research behind each one.
- September 2026Social Media SEO: Why AI Search Ignores Your Social ContentSocial media SEO does not carry into AI search: assistants cite social content at 1–11% versus Google's 34%. Why it happens and where to move the effort.
- Content Freshness SEO: Why AI Search Prefers Newer ContentContent freshness SEO for AI search: AI assistants cite pages 2–3× newer than Google does. The freshness windows by sector and a quarterly refresh routine.
- AI Search Intent: How Query Type Changes What AI CitesAI search intent decides the source: consideration queries cite 59–86% earned media, transactional queries 52–68% brand pages. What to build for each stage.
- AI Search for Small Business: Why Niche Brands Can Win CitationsAI search for small business works differently: for niche brands, AI ranks from what it retrieves today, not from training data. Five steps to earn citations.
- August 2026Selected but Not Shaping: What AI Brand Influence Is and How to Build ItAppearing in AI search is not the same as influencing it. AI brand influence is whether your content shapes the response. Here is the evidence.
- July 2026Digital PR SEO: Why AI Search Rewards Earned MediaDigital PR SEO investment that produces the right editorial coverage in the right publications has become the most directly AI-citation-mapped investment
- AI Search vs Google: Why They Cite Completely Different SourcesMedian overlap between GPT-4o citations and Google's top ten is zero. University of Toronto data on what each system draws from.
- SEO to GEO in Five Dimensions: From Ranking in a List to Being Included in the AnswerSEO to GEO is not a tactical update. It is a paradigm shift. Here is the research evidence on what changed and what the full transition requires.
- June 2026AI Search Behavior: How Buyers Shifted From Navigation to DelegationBuyers accept AI answers rather than comparing sources. Here is the research evidence on AI search behavior and the brand strategy implications.
- Google Officially Retires FAQ Rich Results: What It Means for Your SEOGoogle has officially removed FAQ rich results from Search and is phasing out related Search Console support. Here's what changed and what to do with your FAQ schema.
- Generative Legibility: Content That AI and Humans Can Both ReadGenerative legibility is the content standard where AI and human readability converge. Here is what the research shows about building it for GEO.
- Three Layers That Changed: The Technical, Economic and Cultural Shifts Behind Digital VisibilityAI search reshaped digital visibility strategy across three layers. Research evidence on what shifted technically, economically, and culturally.
