AIO ClicksHow Holz Kaufen Direkttook organic orders inits first week, withoutads
- Organic orders from the first week, with €0 spent on ads
- Page one on Google for product names and buying-intent searches, a few weeks after launch
- About 150 products with all their variants online from day one
A timber importer selling direct to makers
Holz Kaufen Direkt sells plywood, multiplex, decking and solid wood panels straight from the import, from the same sources professional joiners and the timber trade buy from. Its customers are makers: people fitting out a workshop, converting a camper, building a terrace or a piece of furniture. Orders are collected from the warehouse in Augustdorf, with personal advice by phone.
A new shop, competing with DIY chains and established timber dealers
A new domain starts with no rankings and no history, and the searches that matter (a board type in a given thickness, a decking species, a price per square metre) are already taken by large retailers. The shop had to be found by people ready to buy, quickly, without paying for every visit.
- No online shop: every order went through phone or email
- Products with many variants in thickness, size and finish, each with its own price
- A price-sensitive audience that compares against DIY chains and online timber dealers
A shop built to be found, from the first day
- Web
Shop build
A WooCommerce shop with about 150 products and their variants across plywood and multiplex, terrace and garden, and solid wood, with prices per piece and per square metre or running metre on every variant.
- SEO
SEO foundation
Product and category pages written around the names and specifications buyers actually search, with clean structure, metadata and internal linking from launch.
- GEO
AI visibility foundation
Structured data and clear product facts, so AI assistants can read what is sold, at what specification, and where it can be collected.
- Growth
Online visibility boost
Content, backlinks, referrals from authority pages and conversion optimisation, to build the trust signals a new shop does not have yet.
Orders from week one, page one within weeks
- Week 1
- First organic orders, with no ads running
- €0
- Spent on paid ads behind those orders
- Page 1
- On Google for product names and buying-intent searches, a few weeks after launch
- ~150
- Products with variants online at launch
