How ZEMAR grew organic traffic 246% with a website rebuild designed to convert
- Organic traffic up 246%
- Conversion rate up 128%
- Page 1 rankings for core geotechnical service categories
25 years of geotechnical trust — now backed by a site built to convert
ZEMAR is a TÜRKAK ISO/IEC 17025 accredited geotechnical testing laboratory, operating since 2000 from its İstanbul headquarters with branches in Kırıkkale and Yerköy, plus international operations spanning Libya, Georgia, Iraq and beyond. The lab has worked on major infrastructure projects including Marmaray, the Avrasya Tunnel, and TANAP.
The credibility and track record were never in question — the website needed to reflect that trust and turn visits into quote requests.
25 years of credibility, but a website that didn't show it
- The old site didn't reflect the scale or credibility of a 25-year track record and major infrastructure projects
- No SEO-compatible structure — technical service pages weren't built to rank
- No clear, low-friction way for visitors to request a quote
ZEMAR's track record speaks for itself — TÜRKAK accreditation since 2000, work on Marmaray, the Avrasya Tunnel, TANAP, and TOGG, and branches spanning Turkey and several international markets. But the website wasn't built to communicate any of that, structurally or technically.
Engineering and construction teams researching accredited lab services couldn't easily find ZEMAR's service pages on Google, and the site gave visitors no clear path from "interested" to "requested a quote."
3 workstreams, one connected strategy
Website Renewal & Conversion Design
Rebuilt the site from the ground up around a clear service structure — Jeoteknik Laboratuvar, Kalite Kontrol, Arazi Testleri, Jeoteknik İzleme — and a streamlined quote-request flow, designed to turn credibility into contact.
SEO Foundation
Rebuilt the site to be fully SEO-compatible — proper technical structure, service-specific landing pages, and content mapped to how engineering and construction teams actually search for accredited lab services.
Content & Trust Signals
Surfaced ZEMAR's TÜRKAK accreditation, major project history (Marmaray, Avrasya Tüneli, TANAP, TOGG), and multi-branch reach throughout the site to build credibility at every step of the visit.
More visibility, more conversions, without touching the credibility that built the business
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