{"id":6146,"date":"2026-08-27T09:35:41","date_gmt":"2026-08-27T07:35:41","guid":{"rendered":"https:\/\/aioclicks.com\/houtplex-case-study\/"},"modified":"2026-08-27T11:00:57","modified_gmt":"2026-08-27T09:00:57","slug":"houtplex-case-study","status":"publish","type":"page","link":"https:\/\/aioclicks.com\/nl\/houtplex-case-study\/","title":{"rendered":"Houtplex Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6146\" class=\"elementor elementor-6146 elementor-6059\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69f4bf4 e-flex e-con-boxed e-con e-parent\" data-id=\"69f4bf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59f840e elementor-widget elementor-widget-html\" data-id=\"59f840e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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@property --case-glow-angle{syntax:\"<angle>\";initial-value:0deg;inherits:false;}\r\n  @keyframes case-spin-glow{to{ --case-glow-angle:360deg; }}\r\n\r\n  .note{\r\n    max-width:1180px;margin:40px auto;padding:16px 24px;background:#FFF6EF;border:1px dashed var(--accent);border-radius:10px;\r\n    font-size:13px;color:#7A4A22;\r\n  }\r\n\r\n  @media (max-width:820px){\r\n    .case-hero-grid, .section-grid, .channels, .big-stats, .more-grid{grid-template-columns:1fr;}\r\n    .case-hero-grid{gap:32px;}\r\n    .case-section{padding:52px 0;}\r\n    .quote-block{padding:36px 28px;}\r\n  }  .workstreams{display:flex;flex-wrap:wrap;justify-content:center;gap:20px;margin-top:8px;}\r\n  .ws-card{\r\n    background:#fff;border:1px solid var(--border);border-radius:14px;padding:24px;\r\n    flex:1 1 300px;max-width:340px;\r\n    transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease;\r\n  }\r\n  .ws-card:hover{\r\n    transform:translateY(-4px);\r\n    box-shadow:0 16px 34px rgba(1,33,84,0.10);\r\n    border-color:transparent;\r\n  }\r\n  .ws-card .ws-tag{\r\n    display:inline-block;font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;\r\n    padding:3px 9px;border-radius:100px;background:var(--panel);color:var(--accent);margin-bottom:12px;\r\n  }\r\n  .ws-card h3{font-size:16px;color:var(--heading);font-weight:800;margin:0 0 8px;line-height:1.3;}\r\n  .ws-card p{font-size:13.5px;color:var(--body);margin:0;line-height:1.5;}\r\n  @media (max-width:820px){\r\n  }\r\n\r\n<\/style>\r\n\r\n  <div class=\"breadcrumb\">\r\n    <div class=\"wrap\">\r\n      <a href=\"\/\">Home<\/a><span class=\"sep\">\/<\/span><a href=\"\/cases\/\">Cases<\/a><span class=\"sep\">\/<\/span><span class=\"current\">Houtplex<\/span>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <section class=\"case-hero\">\r\n    <div class=\"wrap\">\r\n      <div class=\"case-hero-grid\">\r\n        <div>\r\n          <div class=\"case-tags\">\r\n            <span class=\"case-tag\">SEO<\/span>\r\n            <span class=\"case-tag\">AI Search &amp; GEO<\/span>\r\n          <\/div>\r\n          <h1>Hoe Houtplex de eerste pagina \u00e9n AI-zoekaanbevelingen bereikte voor zijn belangrijkste hardhoutproducten<\/h1>\r\n          <ul class=\"case-stats\">\r\n            <li>Organisch zoekverkeer gestegen met <strong>214%<\/strong><\/li>\r\n            <li><strong>Pagina 1<\/strong>-posities op kernproducten van hardhout, nu aanbevolen in <strong>AI-zoekresultaten<\/strong><\/li>\r\n            <li>Inkomende offerteaanvragen gestegen met meer dan <strong>150%<\/strong><\/li>\r\n          <\/ul>\r\n          <a href=\"\/free-analysis\/\" class=\"btn\"><span class=\"btn-inner\">Ontvang Uw Gratis Scan<\/span><\/a>\r\n        <\/div>\r\n        <div class=\"case-hero-img\">\r\n          <img decoding=\"async\" src=\"https:\/\/houtplex.nl\/wp-content\/uploads\/2021\/11\/vrachtwagens-hpx-loods.jpg\" alt=\"Houtplex \u2014 magazijn en logistiek\">\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <div class=\"case-nav-wrap\">\r\n    <nav class=\"case-nav\">\r\n      <a href=\"#client\">De Klant<\/a>\r\n      <a href=\"#challenge\">De Uitdaging<\/a>\r\n      <a href=\"#what-we-did\">Wat We Hebben Gedaan<\/a>\r\n      <a href=\"#results\">De Resultaten<\/a>\r\n      <a href=\"#more-cases\">Meer Cases<\/a>\r\n    <\/nav>\r\n  <\/div>\r\n\r\n  <section class=\"case-section\" id=\"client\">\r\n    <div class=\"wrap\">\r\n      <div class=\"section-grid\">\r\n        <div>\r\n          <span class=\"section-label\">De Klant<\/span>\r\n          <h2>45+ jaar ervaring in het importeren van tropisch hardhout \u2014 nu te vinden waar B2B-kopers daadwerkelijk zoeken<\/h2>\r\n          <p>Houtplex B.V. is al sinds 1977 een vooraanstaande importeur van tropisch hardhout in Nederland \u2014 meer dan 45 jaar ervaring in het vak. Vanuit hun faciliteit in Haaksbergen, met 15.000 m\u00b2 aan opslag en 5.000 m\u00b2 aan productieruimte, vingerlassen, lamineren en afwerken zij houtsoorten zoals Sapelli, Iroko en Meranti, evenals hun eigen FSC-gecertificeerde HPX Ultimate deurpanelenlijn.<\/p>\r\n          <p>Over het productaanbod en de productiecapaciteit bestond nooit twijfel \u2014 de website moest simpelweg gevonden worden door de B2B-kopers die actief op zoek zijn naar hardhoutleveranciers, zowel op Google als via AI-zoektools.<\/p>\r\n          <div class=\"meta-box\">\r\n            <div class=\"meta-row\"><span class=\"k\">Klant<\/span><span class=\"v\"><a href=\"https:\/\/houtplex.nl\/\" target=\"_blank\" rel=\"noopener\">Houtplex B.V.<\/a><\/span><\/div>\r\n            <div class=\"meta-row\"><span class=\"k\">Industrie<\/span><span class=\"v\">B2B Tropisch Hardhout Import &amp; Productie<\/span><\/div>\r\n            <div class=\"meta-row\"><span class=\"k\">Locatie<\/span><span class=\"v\">Haaksbergen, NL<\/span><\/div>\r\n            <div class=\"meta-row\"><span class=\"k\">Diensten<\/span><span class=\"v\">SEO, AI Search &amp; GEO<\/span><\/div>\r\n            <div class=\"meta-row\"><span class=\"k\">Tijdsbestek<\/span><span class=\"v\">Lopende samenwerking<\/span><\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"side-image\">\r\n          <img decoding=\"async\" src=\"https:\/\/woodunited.com\/wp-content\/uploads\/2024\/05\/NEW_HOUTPLEX_BV-1.jpg\" alt=\"Houtplex \u2014 HPX Ultimate deurpaneel\">\r\n          <div class=\"brand-badge\">\r\n            <img decoding=\"async\" src=\"https:\/\/houtplex.nl\/wp-content\/uploads\/2021\/11\/LOGO-LOS-HPX.png\" alt=\"Houtplex\">\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"case-section alt\" id=\"challenge\">\r\n    <div class=\"wrap\">\r\n      <div class=\"section-grid\">\r\n        <div style=\"grid-column:1\/-1;max-width:760px;\">\r\n          <span class=\"section-label\">De Uitdaging<\/span>\r\n          <h2>Een omvangrijke catalogus, maar onzichtbaar voor de kopers die precies zoeken naar wat erin staat<\/h2>\r\n          <ul class=\"bullet-list\">\r\n            <li>Geen gestructureerde SEO-aanwezigheid voor tientallen hardhoutsoorten en productpagina's<\/li>\r\n            <li>Geen zichtbaarheid in AI-zoektools, waar B2B-kopers steeds vaker hun zoektocht naar leveranciers starten<\/li>\r\n            <li>Een complexe catalogus \u2014 houtsoort \u00d7 afwerking (ruw, gevingerlast, gelamineerd) \u2014 zonder zoekmachinevriendelijke structuur<\/li>\r\n          <\/ul>\r\n          <p>De catalogus van Houtplex omvat tientallen hardhoutsoorten \u2014 Sapelli, Sipo, Meranti, Iroko, Merbau en meer \u2014 die elk beschikbaar zijn in verschillende afwerkingen. Dat brede assortiment is een grote kracht, maar zonder een zoekmachinevriendelijke structuur bleef het overgrote deel onzichtbaar voor B2B-kopers die gericht naar die specifieke specificaties zochten.<\/p>\r\n          <p>Daarnaast begonnen kopers hun ori\u00ebntatie steeds vaker in AI-zoektools in plaats van uitsluitend via Google \u2014 een kanaal waar Houtplex tot dan toe nog helemaal niet vertegenwoordigd was.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"case-section\" id=\"what-we-did\">\r\n    <div class=\"wrap\">\r\n      <span class=\"section-label\">Wat We Hebben Gedaan<\/span>\r\n      <h2>3 pijlers, \u00e9\u00e9n ge\u00efntegreerde strategie<\/h2>\r\n      <div class=\"workstreams\" style=\"grid-template-columns:repeat(3,1fr);\">\r\n        <div class=\"ws-card\">\r\n          <span class=\"ws-tag\">SEO<\/span>\r\n          <h3>Technische SEO &amp; Sitestructuur<\/h3>\r\n          <p>Herstructurering van de categorie- en productarchitectuur van de website op basis van het daadwerkelijke zoekgedrag van kopers \u2014 op houtsoort, afwerking (ruw, gevingerlast, gelamineerd) en toepassing. Technische knelpunten opgelost die de indexering van de grote catalogus belemmerden.<\/p>\r\n        <\/div>\r\n        <div class=\"ws-card\">\r\n          <span class=\"ws-tag\">SEO<\/span>\r\n          <h3>Content- &amp; Trefwoordenstrategie<\/h3>\r\n          <p>Opzetten van specifieke content voor elke belangrijkst houtsoort en productlijn \u2014 Sapelli, Iroko, Meranti, HPX Ultimate en meer \u2014 afgestemd op de exacte commerci\u00eble zoektermen die B2B-kopers gebruiken.<\/p>\r\n        <\/div>\r\n        <div class=\"ws-card\">\r\n          <span class=\"ws-tag\">GEO<\/span>\r\n          <h3>GEO \u2014 Generative Engine Optimization<\/h3>\r\n          <p>Structureren van content en externe signalen zodat AI-tools Houtplex herkennen en aanbevelen voor zoekopdrachten rondom de inkoop van hardhout \u2014 een kanaal waarin de onderneming voorheen geen enkele aanwezigheid had.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"case-section alt\" id=\"results\">\r\n    <div class=\"wrap\">\r\n      <span class=\"section-label\">De Resultaten<\/span>\r\n      <h2>Van een niet-ge\u00efndexeerde catalogus naar zichtbaarheid op pagina \u00e9\u00e9n \u2014 op Google \u00e9n in AI<\/h2>\r\n      <div class=\"big-stats\" style=\"grid-template-columns:repeat(4,1fr);\">\r\n        <div class=\"results-scan-line\"><\/div>\r\n        <div class=\"big-stat\">\r\n          <div class=\"num\">+214%<\/div>\r\n          <div class=\"lbl\">Groei in organisch zoekverkeer<\/div>\r\n        <\/div>\r\n        <div class=\"big-stat\">\r\n          <div class=\"num\">Pagina 1<\/div>\r\n          <div class=\"lbl\">Posities op kernproducten van hardhout<\/div>\r\n        <\/div>\r\n        <div class=\"big-stat\">\r\n          <div class=\"num\">AI Zichtbaar<\/div>\r\n          <div class=\"lbl\">Aanbevolen in AI-zoekresultaten<\/div>\r\n        <\/div>\r\n        <div class=\"big-stat\">\r\n          <div class=\"num\">+150%<\/div>\r\n          <div class=\"lbl\">Inkomende offerteaanvragen<\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"case-section more-cases\" id=\"more-cases\">\r\n    <div class=\"wrap\">\r\n      <span class=\"section-label\" style=\"display:block;text-align:center;\">Meer Cases<\/span>\r\n      <h2>Bekijk wat we voor andere bedrijven hebben gerealiseerd<\/h2>\r\n      <div class=\"more-grid\">\r\n        <a class=\"more-card\" href=\"\/shutters-inc-case-study\/\">\r\n          <div class=\"more-card-img\"><img decoding=\"async\" src=\"https:\/\/shuttersinc.nl\/wp-content\/uploads\/2026\/06\/aluminium-louvre-luiken-zwart-boerderij.webp.webp\" alt=\"Shutters Inc.\"><\/div>\r\n          <div class=\"more-card-body\">\r\n            <span class=\"tag\">Web &amp; App Building \u00b7 Paid &amp; Performance<\/span>\r\n            <h4>Hoe Shutters Inc. de Google Ads-kosten met 54% verlaagde en het zoekverkeer met 233% liet groeien<\/h4>\r\n          <\/div>\r\n        <\/a>\r\n        <a class=\"more-card\" href=\"\/lezzet-kapimda-case-study\/\">\r\n          <div class=\"more-card-img\"><img decoding=\"async\" src=\"https:\/\/aioclicks.com\/wp-content\/uploads\/2026\/05\/Lezzet-kapimda.png\" alt=\"Lezzet Kap\u0131mda\"><\/div>\r\n          <div class=\"more-card-body\">\r\n            <span class=\"tag\">Content &amp; Conversion \u00b7 Paid &amp; Performance<\/span>\r\n            <h4>Hoe Lezzet Kap\u0131mda in 12 maanden tijd groeide naar 50.000 organische volgers<\/h4>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"close-cta\">\r\n    <div class=\"wrap\">\r\n      <h2>Benieuwd wat dit voor uw bedrijf kan betekenen?<\/h2>\r\n      <p>Start met een gratis scan \u2014 ontdek direct hoe u er vandaag voor staat op Google en in AI-zoekmachines.<\/p>\r\n      <a href=\"\/free-analysis\/\" class=\"btn\"><span class=\"btn-inner\">Start Hier \u2014 Gratis Scan<\/span><\/a>\r\n    <\/div>\r\n  <\/section>\r\n\r\n<script>\r\n(function(){\r\n  var bs = document.querySelector('.big-stats');\r\n  if(!bs) return;\r\n  var animated = false;\r\n  function trigger(){\r\n    if(animated) return;\r\n    animated = true;\r\n    bs.classList.add('is-scanned');\r\n  }\r\n  if('IntersectionObserver' in window){\r\n    var obs = new IntersectionObserver(function(entries){\r\n      entries.forEach(function(entry){\r\n        if(entry.isIntersecting){ trigger(); 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